Bottleneck Management
Like the folks at Bottleneck, we're beer geeks not beer snobs. When it comes right down to it, you want to enjoy yourself in life. That's why we showed consumers that the food and drink at their restaurants would help people Tap Into Happy.
Behavioral targeting allowed us to find the beer aficionados of the world, or at least of their 25 locations. This was supported by some good old-fashioned radio food drops to promote local word-of-mouth. The results are delicious!
